Jackpocket is attracting a new demographic of lottery players who are tech savvy, affluent, and younger. As a result, the state and its beneficiaries are receiving new incremental revenue.
Many characteristics of the average Jackpocket player show how they differ from the traditional lotto audience.
The average Jackpocket player is 36 years old with 58% within the 18 - 40 age range. This is compared to only 38% for traditional lottery players.
Jackpocket players are also tech savvier than traditional NY lottery players. 57% of all our users are on iOS 10.0 or higher.
Data from Facebook shows that 55% of Jackpocket players are homeowners and that the average player is married and living in an urban area.
Two-thirds of Jackpocket players are college graduates who hold a job title in management.
The average Jackpocket player has an average personal income of $65,000, exceeding the traditional lottery player by an average $10,000.
Jackpocket plays are heavily concentrated in midtown and lower Manhattan. Areas with high rates of poverty such as the South Bronx have the lowest concentration of plays.