Sr. Manager, Acquisition Marketing

Jackpocket is seeking a proven, experienced Acquisition Growth Marketer to lead its acquisition strategy as we continue to expand throughout the US market. The ideal candidate should have demonstrated experience scaling a B2C mobile company across all acquisition channels. As the Acquisition Growth Marketer you will be responsible for managing and scaling cost-effective media plans to drive customer acquisition and achieve marketing KPIs. You will use analytics to inform decisions and drive execution to optimize a significant marketing budget against company goals.

Responsibilities:

  • Develop a creative and cohesive marketing strategy to grow customer acquisition across digital and offline channels
  • Manage paid digital marketing budget and campaign planning
  • Analyze, understand, and optimize campaign performance
  • Design and run A/B tests to drive key customer insights and optimize acquisition funnels
  • Identify customer segments and tailor acquisition strategies to those segments
  • Iteratively develop effective messaging and creative
  • Work closely with analytics team to accurately measure performance and report to senior team and stakeholders
  • Analyze results of marketing tests to develop core customer segments complete with segment size, detail, and psychographics as well as related marketing strategy (channels, copy, creative, etc.)
  • Uncover new growth opportunity (including new platforms, channels, and advertising and integration opportunities) to acquire new and engaged users

Qualifications:

  • 5+ years experience in growth/acquisition marketing for B2C mobile app business
  • Demonstrated experience working with performance marketing and media metrics (CPM, CPI, CPA, CPC & LTV) and understanding of the utilization and relationship between them
  • Strong understanding of marketing testing and reporting methodology
  • Experience executing in direct response marketing with budgets more than $10mm annually
  • Background in marketing technology and data analytics, including experience working with data scientists, data visualization tools, attribution modeling, and data feeds (analytics tools knowledge a plus)
  • Hands-on and established testing philosophy
  • Customer-oriented: understanding the psychology of what works and why
  • Advanced Excel skills

Attributes

  • Strong quantitative analytical skills
  • Meticulous attention to detail, outstanding organizational skills, project management skills, and ability to multitask and prioritize
  • Ability to translate data – performance, competitive, consumer and industry – into action
  • Strong lean-in and roll-up your sleeves orientation
  • Experience in a fast-paced, collaborative, performance-oriented work environment